21Sep

Why Pinterest? Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing.

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15Sep

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

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11Sep

 Your Mailing List Is Your Most Powerful Online Marketing Tool: That’s WHY! The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open...

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8Sep

 5 Elements that Are Impacting Your Organic Click-Through Rates Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads. Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable...

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5Sep

A Halt in Traffic? Lack of Reviews is Effecting Your Business?  Here’s Why! Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services you offer, how well you offer them, and the quality of...

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5Sep

What To Do About Bad Customer Reviews? In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions.

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1Sep

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day.

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31Aug

It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of...

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28Aug

Getting Profit from Facebook Ads Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to

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27Aug

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

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