29May

The 3 Steps of Online Marketing

Online marketing is complicated, right?

Not when you can break it down into a simple 3-step formula. When you know the 3 steps, you can work out which marketing activities you need to do each week.

You can make sure you’re doing all 3 steps and nothing but the 3 steps.

Norbert Orlewicz reveals the 3-step formula in this video, filmed at the Diamond Mastermind in Bali, Indonesia.

THE 3 STEP FORMULA

Here’s the formula:

  • Step 1 is to build your audience. Find people who will be interested in what your business stands for and what you sell, and bring them into your inner circle.
  • Step 2 is to engage with your audience. Form relationships with those people and win over their trust.
  • Step 3 is to sell to your audience. This is what brings in the money and this is what you’re here to do.

Our speaker, Norbert Orlewicz, learned this 3-step formula from Mike Dillard, who himself may have learned it from someone else. But whether they know it or not, all successful online businesses follow this same formula.

CREATING YOUR WEEKLY PLAN

This 3-step formula will bring you clarity. Once you know it, you can work out which activities you need to include in your weekly routine and which to cut out.

Are you doing an activity that doesn’t fit into any of the 3 areas? Then you don’t need to do it. But you do need to be doing something for each of the 3 areas.

What activities are you doing each week to build your audience? Are you placing ads? Are you in the media? Are you networking?

Then, what activities are you doing to engage your audience? Are you holding a webinar every week? Are you sending out emails three times a week or more? Are you posting to your blog?

Finally, what activities are you doing each week to sell to your audience? Are you promoting your product during your webinars? Are you promoting a strategy call in each email you send?

You may be tempted to do everything, but don’t. It’s better to be consistent for the next 12 months with a basic plan, than to try to do everything and give up after a month.

Decide what you’re going to do for each area, and create a plan that you can be consistent with.

You can access more beginner business strategies like this one, and learn how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs, in the MOBE Silver Masterclass. To learn more about the Silver Masterclass, click HERE.

One spring, Darin Adams decided to teach his son how to grow tomatoes. They got a tomato plant, planted it in the garden, and six weeks later, some tomatoes were ready to pick.

The son suggested to go and buy more tomato plants, so that they could pick more tomatoes six weeks later.
Of course, there was no need. Their existing tomato plant would continue to grow more tomatoes for the remainder of the spring.

Some business owners think like Darin’s son when they’re generating leads and following up. They’ll generate some leads, follow up for about six weeks, and then go back to get more leads.

Instead, what they should be doing is continuing to follow up with the leads they already have. Darin Adams explains more in this video, filmed at the Traffic Summit during the Titanium Mastermind in the Dominican Republic.

DON’T NEGLECT YOUR EXISTING LEADS

If you generate leads, build a list, follow up for a short time, convert what you can and then walk away, you’re leaving money on the table.

Sure, you can generate more leads. But that doesn’t mean you should walk away from your existing leads if they don’t buy after six weeks.

When Darin Adams and his son checked in on the tomato plant after six weeks, some of them were ripe and some were not yet ripe. But if they check in again on the seventh week, a few more tomatoes will have turned red. On the eighth week, a few more still.

Never stop following up with your leads. Never put a limit on the length of time you’ll follow up with them before you conclude they’re not going to buy. The tomatoes will eventually turn red. The question is whether you will be the one to pick them or someone else will.

PUT A SYSTEM IN PLACE

After a while, Darin decided to install a sprinkler system. Every morning, it would water the tomato plants. They’d be able to pick more tomatoes week by week.

Your business can be like that. You can install a system that automates the following up of your leads. You don’t need to re-typing emails to every individual lead and remembering to follow up at the right time. You can build a funnel that does what you want it to do, when you want it to do it.

When you have a system that keeps following up with your leads, you will have a few more of them ripen and buy every week.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.

You’ve heard that you should be building your list and emailing it daily.

Does it seem intimidating to come up with a different email idea every single day? It doesn’t need to be. There are plenty of ideas for email topics, and there is a certain way to present them to increase the effectiveness they bring to your business.

In this video, filmed at a Bonus day during the Titanium Mastermind in the Bahamas, Michelle and Bill Pescosolido give you some ideas and tips for writing good emails to your list.

IDEAS FOR YOUR EMAILS

What are some ideas for emails to send to your list?

For a start, whenever you publish a new blog post, or a video on Facebook, send out an email to announce it to their list and get some instant traffic.

You can write emails based on lessons you’ve learned throughout the day. For example, if you go to a seminar and you learn something new, and it’s relevant to your audience as well, send out an email and share that lesson with your list.

Share your lifestyle. If you have photos that you’re comfortable sharing with your list, do it. If you’ve been on a fun trip, share the fun with your list.

Deliver value constantly in your emails, but always have a call to action. Don’t think of your email marketing as just giving things away for free. Your emails serve a purpose, which is to get people clicking on your offers.

Michelle and Bill Pescosolido put their calls to action in various places in their emails – at the very top, in the signature line or sprinkled throughout the body.

AN EXAMPLE EMAIL

There’s always some way that you can relate stories from your life to your business.

For example, if you went to the gym this morning, and you’re selling some business training, talk about how you have freedom over your schedule. Talk about how you never had any time for the gym when you were working in a job, and now you have a business that you can design around your lifestyle. You can go to the gym whenever you want, and sleep in whenever you want.

Then, offer to get on the phone with the first 3 people who respond, and help them buy your business training so that they too can build a business around their chosen lifestyle.

Whether you’re talking about what you had for breakfast, or the time you went swimming with whales, there’s always a way you can turn it into an interesting email and connect it to your business.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to do email marketing and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.

The greatest marketers are empaths. They know the emotions of their customers better than even the customers themselves do.

Then, they’re able to craft the language of their marketing in a way that plays on these emotions. By doing this, they maximize their customers’ happiness, as well as meeting their own business goals.

The more you feel empathy for your customers, the better marketer you’ll be.

In this video, filmed at the Titanium Mastermind in Cabo San Lucas, Mexico and the Super Charge Summit in London, Mike Koenigs and Susan Beesley each talk about what it means to put empathy into your marketing.

STEP 1: KNOW WHO YOUR CUSTOMERS ARE

You’ve got to know what makes your customers tick, what makes them cry, what keeps them up at night, what they’re frustrated about and what they love.

It helps to think of your customer avatar as a real person. Get a picture and pin it on the wall if you need to.

Don’t think in terms of “prospects” or “leads.” Each one is a real person with a heart, feelings, pains and problems. Get that into your mindset, and your marketing and relationship building will be more fruitful.

STEP 2: USE THE RIGHT LANGUAGE

When you know exactly how your customers are feeling, the next step is to communicate those feelings back to them in the language you use.

This is especially true in customer service situations when a customer is upset.

Say things like, “I know you’re anxious. We want to make this process as easy as possible,” or, “I realize you’re upset. I’m sorry you’ve had a frustrating time, but I’m glad you called and I’m going to do all I can to rectify this for you.”

Knowing what to say is not hard. All you need to do is put yourself in their shoes, imagine what you would feel in the same situation, and then say whatever feels natural.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the  Gold Masterclass, click HERE.

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