27Apr

Free Traffic vs Paid Traffic

When it comes to advertising our offers online and getting eyeballs on our websites, we have two options: paid
traffic and free traffic.

Paid traffic is faster, but it requires that we have the budget. If we don’t have the budget, we’re better off going with free traffic than doing nothing at all.

This is exactly what Marcin Marczak did when he started his business on a low budget. In this video, filmed at the Diamond Mastermind in Bali, Indonesia, he talks about the pros and cons of paid and free traffic.

WHY PAID TRAFFIC IS BETTER

If you can afford paid traffic, go for it. Choosing to hunt free traffic when you have the option of paid will only slow you down. You might save yourself money, but you’ll cost yourself a lot of time.

Marcin Marczak has plenty of experience with free traffic. Often, it’s cost him 14 hours a day.

Even if you only have a small budget for paid traffic, it’s still better to invest than to save up your money for later. Take small bets, and while you may not see massive results, you will develop the skills of driving and converting traffic.

Then, once you find a campaign that works, scale it up.

YOU NEED TRAFFIC

Once cash is steadily flowing into your business, take a minimum of 20% of your money and put it into paid traffic on a continuous basis.

The key word is continuous. You should never stop the flow of new leads coming into your business. Otherwise, your marketing will be useless.

Marcin Marczak has seen a lot of people who create their marketing assets and expect to make sales without driving any traffic. They may have created 100 videos, but no one sees them and they wonder why it’s not working.

Creating your marketing assets is not a money-making activity until you distribute them. Don’t just create them and then keep them in the drawer.

Do whatever it takes to drive traffic, even the free methods. Use Facebook, Eventbrite, LinkedIn, even word of mouth. Free traffic is better than no traffic at all.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.

You know that you can reach a lot of new customers on Facebook.

But this requires that you have an effective Facebook ad, and there’s a certain style to write a Facebook ad that is proven to get the best results.

Chris and Susan Beesley use this style of Facebook ad in their business. All they do is write their personal story, and make some tweaks so that it fits their business purpose.

To see what their Facebook ad looks like, watch this video, filmed at the Super Charge Summit in London.

IT TELLS A STORY

Chris and Susan Beesley’s Facebook ad is aimed at self employed consultants planning for their retirement.
This is made very clear in the opening lines of the ad copy, so that the right people keep reading and the
wrong people move along.

The ad reads, “Most self employed consultants struggle to plan for their retirement. We know we did because we didn’t have a huge pension pot and didn’t want to think about it. Until one day we made a decision…”

The ad then continues to tell Chris and Susan Beesley’s story.

You can write a long story or a short story, but always tell some kind of story in your Facebook ad. It fits in perfectly with what people like to see on Facebook, it is entertaining and it helps to move people closer to the sale.

IT TAPS INTO DESIRES AND PAINS

Chris and Susan Beesley make sure their ad addresses all the pain points of their target customer. These include working too hard, and having not enough time.

In their story, they talk about how they too experienced the same pains. This starts to build trust and rapport.

Towards the end, the story shifts to talk about what life is like for them now. It talks about how they now have freedom and can travel the world, and how they overcame their problems.

The latter part of the story taps into the desires of your customer. This is when they start to believe you have the solution they’re looking for.

IT BUILDS THE RELATIONSHIP

The most important part of the ad is the call to action.

Chris and Susan Beesley’s Facebook ad does not ask for money. It just gives something away for free, which is a video. At the end of the ad, they invite the reader to click on the link and watch the video if they want to find out more about how Chris and Susan overcame their problems.

However, your Facebook ad doesn’t just serve as a trigger towards the next step in your sales funnel. It also builds relationships and builds your brand.

Even if a reader does not click on your link immediately, they may “like” the post, comment on it or follow your page for updates. Then, after they’ve received your updates for a while, they may be ready to take the next step.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to do Facebook marketing and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.

Whether it’s social media, a newspaper or a banner ad on a website, think of your paid media as a list of people that you’re advertising to.

Not all lists are created equal. If you advertise to a good list, but you have mediocre ad copy and an ordinary offer, you will get a reasonable response. If you advertise to a bad list with terrific ad copy and a terrific offer, you may get no response at all.

Choosing the right list for your media buy can make or break your campaign.

In this video, filmed at the Platinum Mastermind in Curacao, MaryEllen Tribby talks about how to evaluate advertising media.

THE 3 TYPES OF LIST

A house list is the best kind of list you can rent. This is some business renting out their list of customers to you.
An example of a house list is placing a banner ad on a specific website.

House lists work well because your ad appears as an endorsement by the publisher, who the audience trusts. Of course, you must have an offer good enough in their eyes for them to agree to the media buy.

Response lists come second to house lists, but they are still good. This is when you are advertising to people who have responded to a like list. A Facebook lookalike audience is an example of a response list.

The third type of list is a compiled list. Stay away from these. This means that you are advertising to people who
meet some criteria. For example, they may have responded to a survey to say that they like ice cream.

Targeting your Facebook ads by “likes” is an example of a compiled list.

QUESTIONS TO ASK

When evaluating media, here are four questions to ask:

1. Does the list owner offer its own products or services?
2. Does the list owner have its own ezine or magazine?
3. Are similar companies advertising on the site?
4. Do they advertise similar offers to yours?

Remember, birds of a feather flock together. At the end of the day, you will get the best results advertising to people who have bought products similar to yours. It’s just a matter of where to find those people.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.

If you’re not using a basic ad tracking system like Google Analytics, you’re likely leaving money on the table with your media buys.

Why? Because out of all the clicks you pay for, only some of them will turn into sales.

What if you could work out which clicks turn into sales and which don’t, stop paying for the clicks that don’t turn into sales, and only pay for the ones that do?

Don’t you think your media buys would become a lot more profitable?

This is what ad tracking systems can achieve for you. In this video, filmed at the Titanium Mastermind in Phuket, Thailand, Mike Hill walks you through how they work.

HOW MUCH SHOULD YOU TRACK?

Google Analytics will give you basic tracking information, and is the recommendation if you’re just getting started. Mike Hill is a more advanced user and uses Kissmetrics for his tracking.

What does he track with Kissmetrics? Everything!

He uses a survey on his landing page that asks visitors about their demographic information. He’ll pass the responses into Kissmetrics and then he’s able to compare the conversion rates of each demographic.

For a particular client of his, the total conversion rate was 1.15%. However, the conversion rate for people visiting on iPhones was 1.3%. For Androids, it was 1.49%. For iPads, it was 1.76%.

For married people, it was 5%. For divorced people, it was 8.69%. For single people, it was 4%. He knows all of this because he asked people their relationship status in the survey.

HOW THIS HELPS YOU

Once you know this information, you can optimize the targeting on your ad campaigns.

For this client, Mike would target divorced people on iPads, because he knows they convert better. This is how he’s able to turn a 15% ROI into 100%.

FIND THE OUTLIERS TO SCALE UP

Collect all the information you can about your website visitors. Survey them if you need to, to extract the more tricky information like relationship status. Track everything and see which demographics give you the greatest conversions.

Your total conversion rate may only be 5%, but it doesn’t mean every demographic converts at 5%. There will be outliers. Your female sales may be 9% and male sales only 1%.

Find those outliers that give you the extraordinary results, isolate them in your ad targeting and scale them up.
This is how to do media buys that make you big money.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to track your online ads and build a consistently profitable business using a Customer Acquisition Process.

To learn more about the Gold Masterclass, click HERE.