6 Ways to Improve Your Emails’ Subject Lines
Massive email marketing campaigns are a great way to get more eyes on your newsletters or websites. A single email will allow you to reach thousands people at the same time. However, your campaigns won’t be successful if nobody opens your messages.
According to Madison Logic, over 122 billion emails are sent every hour, that’s why knowing how to stand out from the crowd is so important.
Your emails’ headlines are arguably the most important part of your messages since they represent the part readers will see first and make a split-second decision whether opening that message is worth their time.
Headlines which are not considered interesting will quickly be marked as read or deleted. In fact, copywriter coach Chris Marlow claims that headlines are responsible for 50-75% of an ad’s success.
Knowing just how much of your campaign’s success rests on the headline alone, it’s important that you really take the time to examine how effective your headlines are. Here are a few great tips to craft better headlines:
Personalize your subject line.
A study by MailChimp examined about 24 billion emails and found that subject lines with the recipient’s first and/or last name were opened more often than those without.
The most effective emails had both the first and last name, though those which only used the last name were strangely more effective than emails that only used the first name.
The power of first name personalization varied based on industries.
Personalized emails sent to those in the government were opened 92% more often than usual while there was a 45% difference for the creative services/agency industry. There were positive effects in all sorts of industries such as software, art, retail, and entertainment, but proved to be ineffective in the legal industry with a -31% open rate.
Create a sense of urgency.
A headline that compels the user to read right away will surely be opened. Such a headline tells the reader that
there is some important information within the email that needs to be read right away and can’t be put off until
later. The aforementioned MailChimp study found that the following words results in a higher open rate:
- Urgent: 79%
- Breaking: 68%
- Important: 55%
- Alert: 31%
Note that Adestra similarly found that “alert” lead to a 61.8% increase in open rates. You could also give a deadline with phrases like “today only” or “last chance” to make sure that they know they must act now.
Make them feel special.
Much like how adding a first and last name to a subject line makes the email feel more personal, so too does adding phrases that make the email sound like it’s exclusively for the reader. Headlines such as “An exclusive offer just for you,” “For your eyes only,” or “A message for our dear customers only” makes the reader know that this message is just for them or their group of people.
Keep it short and simple.
Your subject line should ideally be 6-10 words, under 50 characters, and provide a description of what the reader can expect in the message.
People are used to receiving an overabundance of emails and won’t want to waste any time on something that
doesn’t immediately meet their needs. Subject lines that are too vague or too detailed won’t be opened very often.
Short headlines are especially important when considering that 40% of emails are opened on mobile and that
longer headlines will get cut off.
You can shorten your headline by using contractions and not spelling out numbers. (i.e. “don’t” instead of “do not” and “45” instead of “forty-five”).
Capitalize each word.
MailChimp found that capitalizing each word in the subject line lead to a 7% increase in open rate while only capitalizing at least one word lead to a -1% open rate. These numbers are small, but they shouldn’t be overlooked.
If you have a very large mailing list, the small percentage points can translate to hundreds or thousands of consumers.
Use an A/B test.
You will likely reach a situation where you have multiple headlines you would like to use, but can’t decide which one is best. You should A/B test them by sending them to segments of your mailing list. Collect some data and then send out the winning headline to the rest of your list.
Make sure to keep as many factors as consistent as possible. For example, if you sent Headline A at 2:00 AM and Headline B at 9:00 AM, you shouldn’t be surprised if there’s a stark difference in open rates.
Using the right headline hacks can exponentially improve your marketing success. You should use MailChimp, Constant Contact, or another email marketing service to send out your emails, track statistics, and watch your numbers grow.
The world of online marketing can be overwhelming and tiring.
You see marketers who are constantly updating social media, churning out content all day. On top of that, they’re building blogs and hosting webinars, and often bragging about the long hours they work.
Is that what you need to be doing in order to succeed?
Not necessarily. Watch this video and Terry Lamb will explain why you don’t need to overcomplicate business.
WHAT IS THE ONE THING?
Terry Lamb asked himself, what is the one thing he can do such that by doing it, everything else will be easy or unnecessary?
In business, you can be very busy. There are a lot of things you can be doing, but not all of them will lead to money. They may only lead you to being broke.
It’s also important to consider what kind of business you want to own. Do you want to work long hours and build a large organization? Or, would you prefer to make a comfortable living without having to work too much?
Businesses come in all shapes and sizes and you have the choice.
However, don’t fall into the trap of thinking you need to do everything that everyone else seems to be doing – building a blog, getting on social media, working long days – just because it’s what others are doing. Their goals may be different to yours.
If your goal is to work less, you need to work out what is the one thing that’s going to make you money while rendering the other activities unnecessary.
Terry’s “one thing” is that conversations lead to conversions.
He didn’t want to work too much, and he realized that if he can engage people in conversations, he can quickly make sales without all the complication.
All Terry does in his business is create conversations. He knows how to get on Twitter and move someone onto a Skype conversation within 10 minutes. He knows what to say to that person to make the sale.
That’s how he makes money. He doesn’t have to build a blog, or do advertising, or be updating social media constantly.
Business doesn’t have to be complicated. At the end of the day, you can make a good living with only a solid offer and an ability to start conversations with targeted prospects.
You can access more beginner business strategies like this one, and learn how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs, in the MOBE Silver Masterclass. To learn more about the Silver Masterclass, click HERE.